AI Insights · Timothy · April 2022
Top 5 Fashion Games Performance in the Middle East - Q1 2022
Explore the performance trends of the top 5 fashion games in the Middle East during the first quarter of 2022, based on data from Sensor Tower.
During the first quarter of 2022, the top 5 fashion games in the Middle East exhibited varied performance trends in terms of weekly downloads, revenue, and active users. The data, gathered from Sensor Tower, provides insights into the dynamics of these popular apps.
Project Makeover saw a steady decline in weekly revenue, starting at approximately $47.4K and falling to around $35.9K by the end of March. Weekly downloads were highest in January, peaking at about 44.4K, but dropped significantly to approximately 18.4K by the last week of March. Similarly, weekly active users decreased from around 315K at the start of the quarter to about 269K by the end.
ملكة الموضة | لعبة قصص و تمثيل experienced a fluctuating trend in weekly revenue, beginning at $12.3K and dipping to as low as $4.5K in late March, before slightly recovering to $6.5K. Weekly downloads showed a consistent decline from about 18.4K to around 10.1K. Weekly active users also reduced from approximately 282K to 224K over the quarter.
Covet Fashion: Dress Up Game started the quarter with around $3.6K in weekly revenue, which saw a peak of $8.2K in mid-February, before settling at about $2.9K. Weekly downloads were relatively low, starting at 2.3K and dropping to 797 by the end of March. Weekly active users followed a downward trend, beginning at 10.2K and decreasing to 6.1K.
Love Nikki-Dress UP Queen exhibited a relatively stable revenue trend, ranging between $1.2K and $2.5K throughout the quarter. Weekly downloads were modest, with a high of 1.3K in early March, but fell to just 306 by the end of the quarter. Active users showed a similar pattern, starting at 3.5K and ending at 2.4K.
Producer: Choose your Star saw its weekly revenue decline from $3.5K to $567 over the quarter. Weekly downloads also dropped from around 2.7K to 392. Weekly active users started at 6.4K and decreased to approximately 3.1K by the end of March.
For more detailed insights and data on these and other apps, visit Sensor Tower.
